Rockwell Automation to Showcase Digital Transformation at Tire Technology Expo 2025

Rockwell Automation to Showcase Digital Transformation at Tire Technology Expo 2025

Rockwell Automation is set to exhibit at the Tire Technology Expo 2025, highlighting its robust portfolio of digital and automation solutions. The event, scheduled for March 4-6 in Hannover, Germany, will offer attendees insights into how Rockwell is advancing the tire industry with cutting-edge technologies.

Booth 9044: Revolutionizing Tire Industry Operations

At booth 9044, Rockwell Automation will present innovative solutions for tire industry machine builders and end users. Attendees can engage with industry experts about modernizing production operations through solutions like manufacturing execution systems (MES), artificial intelligence (AI)-driven uptime optimization, and autonomous mobile robots (AMRs) for logistics.

Sustainability and Compliance through Traceability Solutions

In collaboration with Circulor, Rockwell Automation will also address the growing importance of sustainability in tire production. The companies will discuss compliance with Europe’s deforestation-free products regulations and how enhanced supply-chain visibility—through Digital Product Passports and rubber traceability—can help meet the Ecodesign for Sustainable Products Regulation (ESPR) set for 2027.

Driving Operational Excellence with Advanced Data Solutions

Kalypso, Rockwell’s digital service arm, will present how advanced data science and AI are transforming industries. By leveraging these technologies, Rockwell Automation aims to optimize operations and enhance end-to-end connectivity across the tire manufacturing value chain, positioning businesses to gain a competitive edge in a rapidly evolving market.

Key Presentations to Enhance Tire Industry Knowledge

Rockwell Automation’s thought leadership will be evident through presentations by key experts. Peter Mair, Principal Director at Rockwell, will discuss ‘Digital Thread for Smarter Tire Product Design and Sustainable Manufacturing’ on March 4, while Kathryn Houk, Industry Leader, Tire and Rubber, will present on ‘Operational Excellence and Sustainability: Asset Management in Industry 4.0’ on March 6.

Conclusion: Paving the Way for a Smarter, Sustainable Tire Industry

With its diverse range of solutions, Rockwell Automation aims to shape the future of tire manufacturing by enhancing operational efficiency, sustainability, and compliance. The exhibition at Tire Technology Expo 2025 offers a unique opportunity for attendees to witness how digital transformation can propel the tire industry forward.