Rockwell Automation and Partner Ecosystem: Showcasing the Future of Industrial Operations at Hannover Messe

Rockwell Automation and Partner Ecosystem: Showcasing the Future of Industrial Operations at Hannover Messe

Rockwell Automation is set to make a major impact at the Hannover Messe, one of the world’s largest industrial trade fairs, taking place from March 31 to April 4, 2025. With nine stands spread across five halls, the company will present practical solutions to the challenges facing modern manufacturing. This year’s showcase highlights the future of industrial automation, focusing on smart manufacturing, digital transformation, and sustainability.

OTTO® by Rockwell Automation: Pioneering Autonomous Mobile Robotics

One of the major highlights at Hannover Messe will be OTTO® by Rockwell Automation (Hall 7, D28), featuring its cutting-edge autonomous mobile robots (AMRs). The OTTO 100 AMR represents a leap forward in agility and flexibility for industrial applications, offering solutions to demanding smart manufacturing needs. This technology is poised to redefine how goods are transported and handled within manufacturing environments. Ulrich Arlt, Business Manager at OTTO, will also deliver a key session titled “Boosting Manufacturing Productivity with Autonomous Mobile Robots” on March 31, at 14:45.

CUBIC: Revolutionizing Modular Enclosures for Electrical Switchboards

Another key exhibit is CUBIC (Hall 11, B28), a Rockwell Automation company specializing in modular enclosure systems for electrical switchboards. The CUBIC Modular System offers unprecedented flexibility, allowing manufacturers to customize their enclosures with ease. The accompanying Galaxy configuration and design software empowers panel builders to optimize their designs and workflows. Furthermore, the new Allen-Bradley® EtherNet/IP™ in-cabinet technology simplifies installations by reducing wiring complexity and hardware costs, a critical advantage for panel builders.

Strategic Partnerships Driving Digital Transformation

In addition to these dedicated stands, Rockwell Automation will collaborate with other industry leaders to demonstrate a comprehensive digital transformation strategy. Key partnerships include:

• Microsoft (Hall 17, G06)

• Accenture (Hall 17, E32)

• EPLAN/Rittal (Hall 11, E06)

• AWS (Hall 15, D76)

• ODVA (Hall 9, F67)

• Profibus (Hall 9, D68)

• OPC UA (Hall 9, F30)

These collaborations underscore Rockwell Automation’s commitment to leveraging the power of digital technologies to build intelligent factories that drive productivity, sustainability, and resilience.

Conclusion: Rockwell’s Vision for the Future of Manufacturing

Christian Reuter, Rockwell Automation’s Regional Vice President for Market Access, EMEA, sums up the company’s vision for the future: “Our technology and partnerships embody a shared vision of delivering the best solutions to drive digital transformation in industry.” By showcasing their advanced automation systems and robust partner ecosystem, Rockwell Automation is setting the stage for the next generation of manufacturing solutions that will empower industries to meet their biggest challenges.